Lurking in the Ellipses
You know that moment. Your thought has trailed off. You leave the sentence open-ended. It might suggest an idea not fully formed. Or imply an awkward silence. On the other hand…
It’s a Funny Thing, Copywriting
“A comedian does funny things,” Buster Keaton said. “A good comedian does things funny.” This might appear a bit opaque on first reading. But it’s an interesting distinction.
What Do Copywriters Actually Do?
Small business owners often ask what copywriters actually do. Or are puzzled as to why they might benefit from hiring a freelance copywriter to help market their business.
Why a Sense of Curiosity Is Important for Copywriters
Samuel Johnson, the 18th-century writer and lexicographer, described curiosity as the 'thirst of the soul'. He was ambivalent about its impact, regarding curiosity as both ‘inflaming and tormenting’ us. Despite this, he recognised it as a key component of a ‘vigorous intellect’. Unsurprisingly, there are no hard and fast rules as to what makes a good copywriter. But many would view curiosity as an essential skill, acting as the cradle of the creativity required to produce impactful copy that engages with its target audience.